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Prevented Ocean Plastic is part of 500 products

By March 18, 2024No Comments

Prevented Ocean Plastic™ is proud to announce that 500 products have now been packaged in its high quality, traceable and certified recycled plastic.

Prevented Ocean Plastic™ is uniquely connected from bottle collectors on the frontlines of the plastic crisis to brand and retail partners making more responsible choices to support a circular economy. These partners are now using Prevented Ocean Plastic™ in 500 products across a range of applications, including cosmetics, cleaning products, pet care, food and drink, and more.

Brands and retailers making a better plastic choice include Lidl, Louis Vuitton, Hana Sushi, Patagonia, Treaclemoon, and cosmetics retailer Lush, which announced last week that it had started transitioning to using the fully traceable material in its clear PET bottles.

The Prevented Ocean Plastic™ logo on a Lush label.

By choosing Prevented Ocean Plastic™, these partners not only help to protect the ocean and its marine life from pollution, they also support the waste workers in regions at risk of plastic pollution who provide an essential service that plays a critical role in building a sustainable circular economy.

Prevented Ocean Plastic™ is committed to supporting the lives and livelihoods of these waste pickers and all work is underpinned by the programme’s rigorous standards, which go beyond basic regulatory and compliance measures to minimise environmental impacts, ensure quality products and improve worker conditions. The organisation is conducting research into bottle collector demographics, starting in Ecuador, to further understand their priorities, needs and how to support them. 

Raffi Schieir, Director of the Prevented Ocean Plastic™ Programme, said, “We won’t stem the flow of plastic pollution without a real commitment from businesses. We are delighted that so many brands and retailers are choosing more responsible options when it comes to their packaging. Every product with the Prevented Ocean Plastic™ logo has played its role in helping us shift towards a just and equitable circular economy. With the support of our brand partners, we are creating value from what’s already out there, and building a more sustainable future for those most impacted by the plastic crisis.”

Working together with Prevented Ocean Plastic™, recyclers around the world, manufacturers, businesses and brands have helped prevent over two and a half billion bottles from reaching the ocean- protecting the waves and the life within from pollution, cutting the need for more virgin plastic, creating reliable income opportunities with dignified working conditions for local people, and driving up standards across the ocean-bound plastic recycling industry.


Prevented Ocean Plastic™ is high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ was an official nominee for the 2023 Earthshot Prize, and counts Lidl, Sainsbury’s, Waitrose and Booths Supermarket as key partners, along with major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including fish, poultry, soft fruits, pet food, personal care, and home cleaning.