Prevented Ocean Plastic™ are so proud of NEO WTR and today’s announcement that they are now official water hydration supplier of Northampton Saints – one of the UK’s top rugby union clubs.
By becoming the Saints official Water Hydration Supplier, NEO will ensure all players and support staff are kept hydrated both on and off the pitch. The men in Black, Green and Gold play their home matches at cinch Stadium at Franklin’s Gardens, a historic ground with a capacity of over 15,000. Northampton boast many current international stars amongst their squad including George Furbank, Alex Mitchell, and Fraser Dingwall – while legendary past players include Courtney Lawes, Paul Grayson, and Ben Cohen. Saints have a passionate fanbase, and are deeply connected to the community in Northamptonshire.
Ulundi Makhanya, Director of Commercial Partnerships at Northampton Saints, said, “Hydration is obviously key for our squad, and we’re excited to agree this new partnership with NEO WTR, who will play an important role in supporting our players with their training and matchday preparations,”
“Superior hydration products help the team to perform at their very best, and aid recovery as well, so we are looking forward to working alongside NEO WTR to gain any edge we can on the pitch. Moreover, we’re delighted to begin a new partnership with sustainability at the forefront. Our ambition at Saints is to operate the most sustainable rugby stadium in the country, and to be a pioneer for sustainability in rugby and beyond.”
UK-based NEO WTR launched in June 2024 and is Europe’s first drinks brand to use a recycled bottle that is made from Prevented Ocean Plastic.
Prevented Ocean Plastic work to collect and recycle plastic waste from at-risk coastlines around the world, preventing ocean plastic pollution at scale. The programme ensures that collected plastic is delivered to centres where it is sorted, cleaned, and ready to be recycled into new products with full traceability back to its coastline of collection. In places where no such infrastructure exists, Prevented Ocean Plastic invest and build, creating safe, dignified spaces and generating work that wouldn’t otherwise exist.
Raffi Schieir, Director of Bantam Materials UK Ltd. and Founder of the Prevented Ocean Plastic programme, said, “Prevented Ocean Plastic is thrilled to be working with NEO WTR and welcome their new partnership with Northampton Saints. We collect plastic from where it doesn’t belong and give it a new life, like in NEO’s bottles. We congratulate both organisations for making their better plastic choice. Together we can tackle ocean plastic pollution. Which might just be easier than tackling Prevented Ocean Plastic ambassador, England Rugby Captain Marlie Packer.”
Araminta Karol, Marketing Manager at NEO WTR said, “We are delighted to become the official water hydration supplier of Northampton Saints. Working with such a high profile club will allow us to amplify our sustainability mission, working with the team to demonstrate healthy, ethical hydration. Fueling our body correctly is essential, especially when playing sport at a professional level; hydration is a key part of that.”
NEO WTR is in stores now, available in Tesco and Sainsburys nationwide.
About PREVENTED OCEAN PLASTIC™:
Prevented Ocean Plastic™ is high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ supply major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including food and drink, personal care, pet products and home cleaning. Prevented Ocean Plastic™ is an award-winning, three-time Earthshot Prize nominee, and has collected over 2.5 billion plastic bottles from where they don’t belong since 2020.
