In 2020, Lidl GB became the first UK supermarket to launch packaging using Prevented Ocean Plastic in their own-label fish products.

Lidl’s Fish Selection

Packaged in Prevented Ocean Plastic.

Deluxe Lightly Smoked Scottish Salmon Fillets

Deluxe 2 Scottish Salmon Fillets

Lighthouse Bay 2 Smoked Haddock Fillets

Lighthouse Bay Sea Bass Fillets

Lighthouse Bay 2 Salmon Fillets

Lighthouse Bay 2 Cod Fillets

Lighthouse Bay Smoked Basa Fillets

Following its success, Lidl grew their offering to include their poultry range as well.

Lidl’s Poultry Selection

Packaged in Prevented Ocean Plastic.

Birchwood Southern Fried Chicken Drumsticks & Thighs

Birchwood 4 Southern Fried Chicken Steaks

Birchwood 2 Garlic & Herb Chicken Kievs

Birchwood Breaded Chicken Pops

Birchwood Breaded 4 Chicken Steaks

Birchwood Southern Fried Chicken Goujons

Birchwood Breaded Chicken Goujons

And in January 2021, Lidl picked up Retail Industry Awards ‘Sustainable Initiative of the Year 2020’ for the inclusion of Prevented Ocean Plastic packaging in their fish and poultry ranges.