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In response to the McKinsey report on boosting supply of recycled materials

By September 18, 2023No Comments

Prevented Ocean Plastic™ are always looking at the latest news and industry reports to help inform our progress.

We aim to provide tangible solutions to real-world problems, which is what led us to the development of the programme and its accompanying Standards. Not only do we want to address the ocean plastic problem, we want to elevate the solution and all of those involved – particularly in coastal communities that are otherwise at risk of ocean-plastic pollution.

Take the recent McKinsey reportFilling the Gap: Boosting Supply of Recycled Materials for Packaging, which offers a specifically North American view on how long-term demand could lead to shortages in the supply chain. The report mainly addresses rPET, which is the foundation of the Prevented Ocean Plastic™ programme, but we are already starting to look beyond and explore other types of plastic pollution as well as new regions for growth.

As it currently stands, our programme already addresses most of McKinsey’s concerns. We don’t have a supply problem, we have a demand shortage.

Under the guise of the cost-of-living crisis, many companies have undertaken a race to the bottom, as they search for ways to reduce costs while maintaining profits for management and shareholders. They would rather engage in a chain of excuses than plug into an actual supply chain for recycled material. This has led to the use of more virgin plastic, and an indirect effort to stifle the circular economy.

In the words of Prevented Ocean Plastic™ founder and director, Raffi Schieir, “The Prevented Ocean Plastic™ programme was launched in 2019 to address these kind of concerns, and our new 25 by 2025 initiative to build 25 new collection centres in at-risk coastal communities, is designed to fill any future gaps by shoring up our lines of supply.

So many areas lack any sort of formal waste management infrastructure, and there are still so many we haven’t reached. The supply is almost limitless, but we’re held back by a lack of demand. Reports such as this recent McKinsey one do a good job of highlighting the issue, but they also provide a loophole for businesses who can claim there isn’t enough supply to meet their demand.

At Prevented Ocean Plastic™, we know this isn’t true. So it’s a case of getting the word out and letting businesses know how they can tap into that supply. You can bring our material into your supply chain with confidence, or invest in a new collection centre where you have first right of refusal on the waste collected. Businesses just need to engage, and stop letting excuses and profits dictate their sustainability strategy. We welcome the challenge of meeting demand when that starts to become a problem.”

You can read the McKinsey report in full for yourself here, and continue to follow the development of Prevented Ocean Plastic™ and our 25 by 2025 initiative on our website.


Prevented Ocean Plastic™ is high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ is an official nominee for the 2023 Earthshot Prize, and counts Lidl, Sainsbury’s, Waitrose and Booths Supermarket as key partners, along with major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including fish, poultry, soft fruits, pet food, personal care, and home cleaning.