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Prevented Ocean Plastic partner with Advansa to enter a new product category

By July 20, 2023August 29th, 2023No Comments

Prevented Ocean Plastic™ continue to cushion the impact of ocean-bound plastic.

By way of announcing entry into another new product category, Prevented Ocean Plastic™ have proudly revealed a partnership with Advansa, one of Europe’s leading fibre suppliers and a business with a clear commitment to sustainability.

Advansa also pride themselves on innovation, driven by creating solutions to meet their consumer’s needs. One of these solutions- the Dacron® fibre family- consists of a wide variety of functional fibres for pillows, duvets and mattresses. The range features fibre varieties catered to longevity, practicality, fast drying and more.

Dacron® Quallofil® Blue is the eco-friendly choice within the product range. Quallofil® Blue is a polyester fibre for sustainable sofa cushions made entirely from recycled plastic bottles of which 50% is Prevented Ocean Plastic™,  material collected from coastlines at risk of ocean plastic pollution.

Quallofil® Blue has been available since 2020, but Advansa’s switch to using Prevented Ocean Plastic™ in the material is a new development.

In Advansa’s own words, “Through our cooperation with Prevented Ocean Plastic™, we are one step
closer to building a sustainable future. The goal of our new partner is to prevent plastic waste from entering rivers and oceans in regions that do not have efficient and formal waste or recycling systems and to help tens of thousands of people to earn their living providing better opportunities for themselves and their families. Collected plastic bottles which are cleaned and processed into raw material is used by Advansa as feed material for the manufacturing of high-quality fibres for sofa cushions.”

Advansa fibres are also Global Recycled Standard (GRS)-independently certified and audited for traceability.

Prevented Ocean Plastic™ is proud to enter a new product category and take over as the ocean-bound plastic prevention partner helping Advansa to achieve their sustainability ambitions.

Prevented Ocean Plastic™ is high quality, certified recycled plastic that has been collected from coastal areas at risk of ocean plastic pollution. Used by supermarkets and brands around the world, it meets regulatory health and safety standards, is traceable back to source and can be identified on-pack through its distinctive triangular logo. Prevented Ocean Plastic™ is an official nominee for the 2023 Earthshot Prize, and counts Lidl, Sainsbury’s, Waitrose and Booths Supermarket as key partners, along with major manufacturing partners such as Groupe Guillin, Spectra Packaging, and Berry Global for offerings across multiple product categories, including fish, poultry, soft fruits, pet food, personal care, and home cleaning.